Marketing 2nd 9 Weeks Study Guide

Marketing 2nd 9 Weeks Study Guide

10th Grade

44 Qs

quiz-placeholder

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Marketing 2nd 9 Weeks Study Guide

Marketing 2nd 9 Weeks Study Guide

Assessment

Quiz

Business

10th Grade

Medium

Created by

Melissa Guggenheim

Used 1+ times

FREE Resource

44 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is "customer buzz"?

A type of marketing research

Word-of-mouth communication about a company's products or services

A method of data collection

A statistical analysis technique

2.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is data mining?

Collecting raw data from surveys

Creating graphs from existing data

Organizing focus groups

Searching through digital data for patterns and trends

3.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What type of data provides insight into what people think about a topic?

Quantitative data

Raw data

Secondary data

Qualitative data

4.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which risk management technique involves shifting risk to another party?

Risk assumption

Risk avoidance

Risk transfer

Risk reduction

5.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which type of insurance covers employee injuries on the job?

Liability insurance

Workers' compensation

Property insurance

Life insurance

6.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

What is the process of analyzing a situation for possible risks called?

Risk transfer

Risk assessment

Risk avoidance

Risk management

7.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Which is an example of reputational risk?

Equipment failure

Natural disaster

Negative publicity

Employee theft

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