What is "customer buzz"?
Marketing 2nd 9 Weeks Study Guide

Quiz
•
Business
•
10th Grade
•
Medium
Melissa Guggenheim
Used 1+ times
FREE Resource
44 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
A type of marketing research
Word-of-mouth communication about a company's products or services
A method of data collection
A statistical analysis technique
2.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What is data mining?
Collecting raw data from surveys
Creating graphs from existing data
Organizing focus groups
Searching through digital data for patterns and trends
3.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What type of data provides insight into what people think about a topic?
Quantitative data
Raw data
Secondary data
Qualitative data
4.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Which risk management technique involves shifting risk to another party?
Risk assumption
Risk avoidance
Risk transfer
Risk reduction
5.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Which type of insurance covers employee injuries on the job?
Liability insurance
Workers' compensation
Property insurance
Life insurance
6.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
What is the process of analyzing a situation for possible risks called?
Risk transfer
Risk assessment
Risk avoidance
Risk management
7.
MULTIPLE CHOICE QUESTION
5 mins • 1 pt
Which is an example of reputational risk?
Equipment failure
Natural disaster
Negative publicity
Employee theft
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