Digital Advertising and Content Marketing Unit Review

Front

A form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

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Content Marketing

Front

An online strategy with the goal of promoting a business' product or service by increasing engagement, traffic and conversions.

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Digital Marketing

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The public promotion of something such as a product, service, business, or event, to attract or increase interest in it.

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Advertising

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The number of goal completions generated from your ad.

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Conversions

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The values used by marketing teams to measure and track the performance of their marketing campaigns.

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Digital Marketing Metrics

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A graphic advertising on Internet websites, apps or social media through banners or other advertising formats made of text, images, flash, video, and audio.

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Digital Advertising

Front

Allows you to promote your business on these platforms: Email marketing campaigns, Traditional print advertising, Social media marketing and online advertising, Cold calling potential customers

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Social media marketing and online advertising

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The practice of delivering promotional content to users through various online and digital channels.

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Digital Advertising

Front

Is digital advertising essential because it’s a fast form of advertising that delivers content to potential buyers when they are most likely to make a purchase?

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True

Front

Digital advertising uses billboards, magazine, radio, newspapers, etc. to reach consumers.

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False