Unit 3 Vocabulary

Definition: to recognize the difference between things and people; to make distinct

• integrate

• differentiate

• globalize

• standardize

Definition: widely recognizable, highly original, and unique

• Cede

• Innovative

• Iconic

• Pictorial

Definition: using new methods or ideas

• Innovative

• Enterprise

• Technique

• Strategic

Definition: to produce a strong feeling, emotion or response

• Universal

• Elicit

• Evoke

• Perceive

Definition: one of several options

• Differentiate

• Distinctive

• Alternative

• Innovative

Definition: to cause something or someone to change direction

• Exploit

• Divert

• Elicit

• Emphasize

Definition: a planned series of actions intended to achieve a particular result

• Consumer

• Endow

• Market

• Campaign

Definition: respect and admiration based on a reputation for success or quality

• Emphasize

• Campaign

• Prestige

• Endow

Definition: a method or specific way to do something

• innovative

• method

• design

• technique

Definition: to draw attention to something important

• Divert

• Define

• Perceive

• Emphasize