22 - Communication Process in Organizational Behavior

What is the first step in the communication process according to Kinicki's model?

• Encoding

• Sender

• Channel

• Feedback

What is the role of the receiver in the communication process?

• To encode the message

• To initiate the communication

• To decode the message

• To disrupt the communication.

What was the main communication strategy used by Airbnb's CEO during the COVID-19 pandemic?

• Direct letter to hosts

• Public announcement

• Social media campaign

• Press conference

What was the purpose of the heartfelt letter sent by Airbnb's CEO?

• To announce new services

• To explain the decision to allow reservation cancellations

• To promote a new marketing campaign

• To recruit new hosts.

Fill in the blank: Effective communication requires choosing the right channel and encoding messages effectively to ensure they are ____ as intended.

• Ignored

• Decoded

• Forgotten

• Misunderstood

Fostering innovation through the free exchange of ideas is a benefit of what?

• Open communication

• Financial investment

• Market research

• Employee training

Maintaining consistency across its global brand while allowing for what is a benefit of Starbucks' communication strategy?

• Local adaptations

• Increased costs

• Reduced workforce

• Centralized control

How can the principles of Starbucks' communication strategy be applied to other industries or smaller organizations?

How can technology be used to facilitate similar communication practices in geographically dispersed organizations?

The ability to convey information clearly and succinctly is known as ______.

• Empathy

• Clarity and Concision

• Non-verbal Communication

• Feedback