Marketing Segmentation

Marketing Segmentation

Assessment

Flashcard

Life Skills

9th - 12th Grade

Easy

Created by

Wayground Content

Used 1+ times

FREE Resource

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20 questions

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1.

FLASHCARD QUESTION

Front

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.

Back

Geographic

2.

FLASHCARD QUESTION

Front

___________ is based on the way a customer use the product.

Back

Behavioral

3.

FLASHCARD QUESTION

Front

__________are used to divide the total market for their product into smaller, more specific groups.

Back

Market Segmentations Methods

4.

FLASHCARD QUESTION

Front

When deciding the best area to sell a new to the market snow mobile, marketers will use what criteria? Psychographic criteria, Geographic criteria, Demographic criteria, Behavioral criteria

Back

Geographic criteria

5.

FLASHCARD QUESTION

Front

Loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

Back

Behavioral

6.

FLASHCARD QUESTION

Front

__________involves using a single marketing strategy to reach all customers.

Back

Mass Marketing

7.

FLASHCARD QUESTION

Front

___________ is a method used to identify customers with similar wants and needs.

Back

Market Segmentation

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