Final Benchmark Review

Which of the following is an example of a celebrity endorsing an event simply by being associated with it?

• Appearing in a print ad

• Cheering for a football team

• Attending a grand opening

• Saying a tournament is great

Which of the following marketing activities involves responsibility for a sport organization's licensing activities?

• Public Relations

• Sales

• Merchandising

• Community Relations

When a professional football expansion team is established in a community, the economic impact might result in

What rule of thumb will help event/sport marketers develop a memorable logo?

• It should contain at least three colors

• It should be clear and simple

• It should be elaborate and flashy

• It should include clip art

What are royalties?

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to

• help pay for construction expenses

• create publicity for the new facility

• honor a former student-athlete

• encourage fans to attend sports events

A person responsible for matching up corporations with events that reach their target market has a career in

• sales promotion

• sponsorship management

The basis for the licensing process is

• sponsorship

• trademarked property

• the fans

• manufacturing

Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization?

• Community Relations

• Advertising

• Promotions

• Media Relations

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it

• reduces the need to engage in other promotional activities

• provides exclusivity and has the potential to maximize exposure

• is the least expensive way to create name recognition

• usually increases spectator fan-base loyalty levels