Marketing and Types of Advertising Mediums

Any form of communication a business or organization uses to inform, persuade, or remind.

• Promotion

• Selling

• Planning

• Pricing

Deciding on how goods get into customers’ hands.

• Selling
• Distribution
• Pricing
• Product service management

Any goods and services a business sells

• advertising

• product

• market segment

• profit

A group of people who share one or more common characteristics, lumped together for marketing purposes

• market segment

• sales

• online advertising

• group sales

Successful organizations learn the preferences and behaviors of key customer segments through this process

• market research

• market segmentations

• choosing only one target market

• setting a price everyone can afford

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

• trending concept

• a name brand or logo

• A reader board

• loyalty program

This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"

• modification

• advertisement

• liaison

• inventory

A marketing mix is the blending of four marketing elements: price, product, promotion and _.

• Property
• Place
• Produce
• Prepare

Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized.

• Behaviorist
• Psychographic
• Demographic
• Geographic

Brandon lives in the hot Nevada desert where extreme weather conditions dictate what types of products he purchases. Which method would marketers be conscious of when promoting their merchandise in the region where Brandon lives?

• Behaviorist
• Psychographic
• Demographic
• Geographic