How does social media build product awareness among consumers?
Social Media and Consumer Behaviour Quiz

Quiz
•
English
•
12th Grade
•
Easy
Erlinda Erlinda
Used 3+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
By reducing the number of advertisements
By limiting the reach of content
By distributing content to a large audience
By discouraging brand promotions
By using traditional marketing methods
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What role does social proof play in influencing buying decisions on social media?
It has no impact on buying decisions
It discourages consumer purchases
It encourages consumers to imitate the behaviour of others
It reduces product visibility
It provides negative reviews only
3.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What might be the result of happy customers praising products on social media?
Decreased brand loyalty
Negative brand perception
Increased influence on other consumers' buying decisions
Reduced product sales
Limited reach of product information
4.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
How do social media influencers affect consumer behaviour?
They discourage product purchases
They have no impact on buying decisions
They provide trusted recommendations and influence buying decisions
They limit consumer choices
They create confusion among consumers
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What can marketers do to leverage social media influencers effectively?
Ignore influencer marketing
Partner with irrelevant influencers
Collaborate with influencers who align with their brand and target audience
Avoid using social media for promotions
Focus only on traditional advertisements
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
What is the potential long-term impact of using social media influencers in marketing?
Decreased consumer trust
Reduced brand visibility
Increased consumer trust and loyalty
Negative brand image
Limited audience reach
7.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Why do consumers trust social media influencers more than traditional celebrities?
Because influencers provide unfiltered feedback and relatable content
Because influencers have no impact on buying decisions
Because celebrities are more accessible
Because influencers discourage product purchases
Because traditional celebrities provide better product reviews
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