Influencers

1. A social media influencer is not someone who …

• a. guides the decisions of their followers.

• b. is an expert in a particular area.

• c. pays their followers to buy products.

• d. has many followers who pay attention   to their opinions.

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Companies want to use influencers to help …

• a. sell their products to their followers.

• b. develop new products.

• c. write their blogposts.

• d. design their websites.

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If you want to be an influencer, your bio on your social media account shouldn’t …

• say who you are.

• talk about your niche area.

• be interesting.

• be the same as other people’s bios.

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What should the title of this blogpost be?

• Five ways to influence people

• Five ways to use influencers in marketing

• Five tips on becoming a social media   influencer

• Five tips on making money as an influencer

Companies want to use influencers to help …

• sell their products to their followers.

• develop new products.

• write their blogposts.

• design their websites.

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If you want to be an influencer, your bio on your social media account shouldn’t …

• say who you are.

• talk about your niche area.

• be interesting.

• be the same as other people’s bios.

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What is the author's point of view about the influencer world?

• It offers an easy, exciting way to be a tastemaker.

• It offers a way to improve your marketing skills.

• It's a fun, rewarding way to make money.

• It's not as glamorous as it appears to be.

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A social media influencer is not someone who …

• guides the decisions of their followers.

• is an expert in a particular area.

• pays their followers to buy products.

• has many followers who pay attention to their opinions.

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Companies are paying some influencers up to $25,000 to post about their products.

• True

• False

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3. Most influencers write regular posts on their blogs or micro-blogs.

• True

• False

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