Ethics in Marketing Case Study

Ethics in Marketing Case Study

12th Grade

16 Qs

quiz-placeholder

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Ethics in Marketing Case Study

Ethics in Marketing Case Study

Assessment

Quiz

Social Studies

12th Grade

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Created by

Vindicta 2024

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16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which ethical theory evaluates the actions based on the outcomes and benefits versus harm?

Utilitarianism.

Deontological Ethics.

Virtue Ethics.

Stakeholder Theory.

2.

MULTIPLE SELECT QUESTION

1 min • 5 pts

What's the meaning of deontological and teleological thinking in marketing ethics? Choose more than 1.

Both focus only on following strict rules.

Both focus only on the consequences of actions.

Deontological: Focuses on doing what’s right, no matter the results. It’s about following rules and principles.

Teleological: Focuses on what will happen because of your actions. It’s about weighing the pros and cons of the results.

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which term did L’Oréal commit to NOT use globally for inclusivity?

Reduce Dark Spots

Anti-aging

Whitening

Smoothing

4.

OPEN ENDED QUESTION

1 min • Ungraded

Media Image

Is this ad ethical?

Evaluate responses using AI:

OFF

5.

OPEN ENDED QUESTION

1 min • Ungraded

Media Image

What about this one? Is it ethical?

Evaluate responses using AI:

OFF

6.

OPEN ENDED QUESTION

1 min • Ungraded

Media Image

Why a baby got anything to do with dis? Chat, is it ethical?

Evaluate responses using AI:

OFF

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which company criticized CARSOME for unethical advertising?

Carsome Direct

AutoTrader

Carvana

MyTukar

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Google

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Email

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Classlink

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Microsoft

Microsoft

Apple

Apple

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Others

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