Ethics in Marketing Case Study

Which ethical theory evaluates the actions based on the outcomes and benefits versus harm?

• Utilitarianism.

• Deontological Ethics.

• Virtue Ethics.

• Stakeholder Theory.

What's the meaning of deontological and teleological thinking in marketing ethics? Choose more than 1.

• Both focus only on following strict rules.

• Both focus only on the consequences of actions.

• Deontological: Focuses on doing what’s right, no matter the results. It’s about following rules and principles.

• Teleological: Focuses on what will happen because of your actions. It’s about weighing the pros and cons of the results.

Which term did L’Oréal commit to NOT use globally for inclusivity?

• Reduce Dark Spots

• Anti-aging

• Whitening

• Smoothing

Is this ad ethical?

What about this one? Is it ethical?

Why a baby got anything to do with dis? Chat, is it ethical?

Which company criticized CARSOME for unethical advertising?

• Carsome Direct

• AutoTrader

• Carvana

• MyTukar

What was the main ethical issue in L’Oréal’s mascara advertisement featuring Penélope Cruz?

• Exaggerated product results with false lashes. The ad used fake eyelashes to make the product look better than it really was.

• Omitted safety warnings on products

• Overpricing of cosmetics

• Unethical labor practices

Choose 2 central ethical issue discussed in the Carsome case?

• Deceptive Marketing

• Breach of Customer Trust

• Dishonest Promotion

• Manipulation of Consumer Trust

What ethical breach was highlighted in L’Oréal’s 2014 FTC settlement?

• Use of child labor in factories

• Claims of “reactivating genes” without evidence

• Testing products on animals

• Failing to provide safety warnings on packaging