POM-QUIZ

are varied in their characteristics and features that make them distinguishable from one another.

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DIFFERENTIATED GOODS

includes all augmentations and transformations the product might undergo in the future.

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POTENTIAL PRODUCT

are purchased in order to make other goods, to serve as a raw material or input in the production of other goods.

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INDUSTRIAL GOODS

is a product whose benefit can only be used by a consumer for a short period of time, sometimes only a few minutes. Consumables a such as food, drinks.

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CONSUMABLE

are products that are purchased frequently, usually inexpensive,and do not require much purchase effort and evaluation.

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CONVENIENCE GOODS

refers to any product variations, extra features, or services that help differentiate the product from its competitors.

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AUGMENTED PRODUCT

are products whose physical characteristics are so identical,that it would be difficult, if not impossible, to distinguish one purchased from one vendor or another.

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UNDIFFERENTIATED GOODS

  provide benefits to the consumer for a longer period of time, usually spanning several months. Semi-durables are manufactured for long-term use by consumer.

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SEMI-DURABLES

are purchased less frequently than convenience goods, are relatively more expensive, and require some amount of information search and evaluation prior to purchase.

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SHOPPING GOODS

- are goods that consumers seldom actively look for, and are usually purchased for extraordinary reasons, such as fear or adversity, rather than desire.

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UNSOUGHT GOODS