Understanding Consumer Perception

What is perception in consumer behavior?

• The way consumers forget a product

• The natural ability to understand or notice things quickly

• The process of product placement in stores

• The result of financial transactions

Which is NOT a stage in the perception process?

• Selection

• Organization

• Interpretation

• Purchasing

What does "selection" in perception involve?

• Interpreting ads

• Choosing what sensory input to focus on

• Remembering product details

• Buying products impulsively

The "organization" stage in perception helps consumers to:

• Memorize advertisements

• Arrange selected information in a meaningful way

• Interpret sensory details randomly

• Buy products at lower prices

What is "interpretation" in perception?

• Selecting relevant ads

• Analyzing brand performance

• Assigning meaning to selected sensory information

• Comparing market trends

Sensation is the immediate response of sensory receptors to:

• Perceptual mapping

• Stimuli like light, color, and sound

• Advertising slogans

• Cognitive dissonance

Which sense is most associated with "vision" in marketing?

• Sound

• Scent

• Color and brightness

• Taste

Marketers use scent to:

• Create emotional connections

• Increase product longevity

• Replace physical packaging

• Reduce consumer risks

The role of "sound" in consumer behavior is to:

• Promote financial risk

• Create mood and improve customer experience

• Decrease brand loyalty

• Disrupt attention spans

Offering free food samples in stores primarily appeals to which sense?

• Taste

• Vision

• Hearing

• Touch