Social Marketing and Community Organization Concepts

Social Marketing and Community Organization Concepts

University

15 Qs

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Social Marketing and Community Organization Concepts

Social Marketing and Community Organization Concepts

Assessment

Quiz

Health Sciences

University

Easy

Created by

Solarias Solarias

Used 4+ times

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It requires an immense amount of time and formative research. This is a limitation of what model/theory?

Community Organizing

Diffusion of Innovation

Social Marketing Theory

Health Belief Model

2.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

This construct is considered the central concept in community organization.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: The 8 P's of the Social Marketing Mix are Product, Price, Place, Promotion, Publics, Partnership, Provide, and Purse Strings.

True

False

4.

FILL IN THE BLANK QUESTION

30 sec • 1 pt

During COVID-19, masks were put in action to replace regular open breathing to reduce the spread of the virus and proved effective. This is an example of what in the Diffusion of Innovations?

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Taylor Swift is a popular artist and has a big fanbase. This makes her extremely influential in anything she might promote within this community concerning beliefs and actions. She is considered a:

Change Agent

Celebrity

Lobbyist

Opinion Leader

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A group of college students said they would be more physically active if the university gym stayed open for longer hours since their job and class schedules conflict with the hours. This is an example of relevance of the Community Organizing Theory.

True

False

7.

DRAW QUESTION

2 mins • 1 pt

Please draw and label the Adopter Categories curve. (*NOT the S curve)

Media Image

Answer explanation

Media Image

This is what your drawing should look like.

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