Understanding Consumer Behavior

Sarah sees an advertisement for a new energy drink that claims to boost productivity and focus. Intrigued, she decides to try it out before her next workout session.

• Social Class

• Reference Groups

• Perception

• Social Roles

John, feeling overwhelmed by his busy schedule, is looking for ways to simplify his daily tasks. He reads about a smart home device that automates home lighting and temperature.

• Motivation

• Learning

• Personality

• Social Roles

Linda, after watching several YouTube tutorials about the benefits of organic skincare, decides to replace her current skincare products with organic alternatives.

• Social Class

• Learning

• Reference Groups

• Culture

Mark, who has always driven gasoline cars, starts considering an electric vehicle after learning about their environmental benefits and tax incentives.

• Attitude

• Motivation

• Personality

• Perception

Emily chooses to buy a new fashion brand because it is popular among her group of friends and colleagues.

• Personality

• Reference Groups

• Learning

• Perception

Kevin, a father, prioritizes buying high-quality educational toys for his children, focusing on those that promote STEM skills.

• Social Roles

• Social Class

• Culture

• Attitude

Rachel, who values luxury and status, opts for a high-end designer handbag over more affordable alternatives.

• Social Class

• Motivation

• Reference Groups

• Personality

During Ramadan, Ali buys extra dates and special ingredients for iftar, aligning his purchases with cultural practices.

• Learning

• Attitude

• Culture

• Personality

Susan, known for her adventurous and outgoing personality, frequently tries new and exotic food products recommended in her favorite travel blogs.

• Personality

• Learning

• Reference Groups

• Social Roles

Henry, an executive in a multinational company, decides to buy a new luxury car to match his professional image.

• Social Roles

• Personality

• Social Class

• Motivation