Marketing Chapter 13-15
Authored by Melinda M
Business
12th Grade
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37 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A method to boost the sales of goods or services
Merhcandising
Feature-Benefit Selling
Product Features
Physical Features
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Showing the customer on how the product or service will be very beneficial
Feature-Benefit Selling
Merchandising
Customer Benefits
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The product traits or attributes
The product traits or attributes
Product Features
Physical Features
Customer Benefits
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What a product looks like and has
Physical Features
Product Features
Customer Benefits
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Something that is added on to the product, like installation
Something that is added on to the product, like installation
Extended Product Features
Physical Features
Product Features
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Satisfying the customer by their needs
Customer Benefits
Selling Points
Buying Motives
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A product or service that catches the customers attention
Selling Points
Buying Motives
Customer Benefits
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