
Competitive Advantage
Authored by princess victoria
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10 questions
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1.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
A cost leader must achieve parity or proximity
Broad Cost of leadership Strategy
Broad Differentiation Strategy
Focus Strategy
Broad Expense Leadership Strategy
2.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
Not sustainable position though it may gain market share in the short term
High benefits, high cost, high price
low benefits, high cost, high price
High benefits, high cost, low price
low benefits, low cost, low price
3.
FILL IN THE BLANK QUESTION
1 min • 2 pts
The ideal position for a firm is to be the only ________in a specific segment or market.
4.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
Occurs when the competitor offers a sub-set of services used by a broad range of segments
Variety Based positioning
Need Based positioning
Access Based Positioning
5.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
This position is unlikely to gain any market share and is extremely unsustainable.
high benefit, low cost, high price
low benefit, high cost, high price
low benefit, high cost, low price
low benefit, low cost, high price
6.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
This position is unlikely to be internally sustainable or gain sustainable market share
low benefit, high cost, low price
low benefit, high cost, high price
high benefit, high cost, high price
high benefit, high cost, low price
7.
MULTIPLE CHOICE QUESTION
1 min • 2 pts
An analysis of competitive advantage requires understanding both a firm's market position and
strength
opportunities
resources
costs
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