Marketing Analytics Quiz

Marketing Analytics Quiz

University

25 Qs

quiz-placeholder

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Marketing Analytics Quiz

Marketing Analytics Quiz

Assessment

Quiz

Other

University

Medium

Created by

jayasri murali

Used 1+ times

FREE Resource

25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not a type of marketing analytics?

Descriptive Analytics

Prescriptive Analytics

Predictive Analytics

Intuitive Analytics

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of Descriptive Analytics?

Predict future outcomes

Provide optimization recommendations

Summarize historical data

Automate marketing tasks

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which metric is used to measure the profitability of marketing campaigns?

ROI (Return on Investment)

Conversion Rate

Click-through Rate

Engagement Rate

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which technique is primarily used to visualize data trends?

Linear Regression

Bar Charts and Line Graphs

Clustering

Monte Carlo Simulation

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which forecasting method is best for seasonal data patterns?

Simple Linear Regression

Moving Average

Exponential Smoothing

Seasonality Decomposition

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the Bass Diffusion Model predict?

Customer churn

Product pricing strategies

Sales of a new product over time

Optimal marketing budget allocation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In pricing analytics, what is Conjoint Analysis used for?

Predicting customer churn

Optimizing product prices

Understanding customer preferences

Calculating profit margins

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