Price Strat (Lesson7)

Pricing the same or similar products differently for different customer segments.

Oncesoldto acustomer, that customer should find it difficult to resell it to another customer.

charging every customer at the price that matches their willingness to pay

charging different customers different prices according to the quantity purchased.

ischarging different markets or market segments different prices

requires complete information of all customers' willingness to pay in all situations

defines price variances based upon specific attributes of the customer, such as age, gender, or location

defines price variances based upon a proxy that correlates to customer segmentation based on willingness to pay

approaches are those that are used to capture marginal and sometimes even specific customers in unique situations

approaches are those in which the definition of the price structure itself enables different customers to pay different price