Understanding Online Engagement Dynamics

The video discusses the digital activism gap, highlighting how groups with more resources and organizational infrastructure, particularly conservatives, are more active online. It emphasizes that online engagement requires significant effort and expertise, especially in understanding social media algorithms. The video also explores how resources and time availability influence online activity, and stresses the importance of reaching diverse audiences to avoid missing marginalized voices.

Which groups are more likely to use the internet for digital activism?

• Conservative groups with more resources

• Working-class groups

• Left-leaning groups

• Groups with fewer resources

What is a common misconception about online engagement?

• It is less effective than offline engagement

• It is only for young people

• It requires no effort

• It is only for tech-savvy individuals

Why do some groups have higher online engagement?

• They have more financial resources and time

• They have fewer responsibilities

• They have less time

• They are more creative

What is essential for building a strong online political movement?

• Focusing only on offline strategies

• Avoiding social media altogether

• Understanding social media algorithms

• Ignoring social media algorithms

What is a key challenge of online engagement?

• It is only about posting frequently

• It is similar to offline organizing in terms of effort

• It requires no strategic planning

• It is easier than offline organizing

Why is it important to understand audience dynamics in online engagement?

• To reduce the number of followers

• To focus only on a specific group

• To avoid using social media

• To ensure messages reach a wide audience

What can be missed if we only rely on those with time and resources online?

• Mainstream media coverage

• Marginalized voices

• Viral content

• High engagement rates

What is necessary to ensure a political issue is seen online?

• Ignoring social media trends

• Understanding how people will see it

• Posting once a month

• Building a website

What is a potential downside of not understanding online platform dynamics?

• Reaching too many people

• Overloading the internet

• Having too much engagement

• Missing out on key audiences

What is a critical factor in successful online engagement?

• Focusing only on offline events

• Understanding platform dynamics

• Ignoring audience feedback

• Posting at random times