MM Quiz II

Not-Sennheiser is in a business of manufacturing Headphones that are positioned as

undifferentiated generic products.

You have been brought onboard to the firm as a Category Manager. As such, you

suggested augmentations like Post-Sales Service, Pre-sales consultancy and an

minimalist aesthetic packaging.

These changes are yet to roll out in the next batch of products. What level of Product is being discussed?

• Augmented Product

• Potential Product

• Improved Product

• Expected Product

What is the Depth of the Nestle's Product Mix as diplayed in the exhibit?

• 11

• 4

• 28

• 16

An Online Storefront that sells customised Smartphone Armours has the following Production Billing for the month of October 2024

•Rent: Rs. 1,60,000

•Raw Material Costs per unit: Rs. 2,400

Human Labour charge per unit: Rs. 500

•Packaging Costs per unit: Rs. 800

•Shipping Cost per unit is Rs. 200

•Utility Bills: Rs. 2,00,000

Assuming the firm has manufactured 1200 units, calculate the breakeven price.

• Rs. 4,200

• Rs. 22,000

• Rs. 31,62,600

• Rs. 1,800

Provided below are details of Sales and Employee Count for a Chain of Luxury Gift stores during Diwali season:

Gross Sales: Rs. 4,50,000

Returns: Rs. 10,000

Allowances: Rs. 1,20,000

Festive Discounts: Rs. 70,000

Non-contractual Employees: 5,000

Calculate the Sales-Employee Ratio

• 5

• 500

• 50

• 25

State if the following fact is True or False.

The Displayed Retail Store Layout doesn't provide maximum visual exposure of Products to customers.

• True

• False

• Yesn't

• Non't