MKT Channels - Chapter 09

What is meant by "electronic marketing channels"?

• Physical stores selling electronics

• Distribution channels using the Internet to offer products and services

• Marketing through electronic billboards

• Phone-based customer service

In the context of electronic marketing, what does the term "available" imply?

• Physical products are located on the Internet

• Products can only be bought in stores

• Products are accessible for purchase without physical availability

• The product must be delivered physically first

What is included in "other enabling devices" besides desktop and laptop computers?

• Only tablets

• Smartphones and all devices providing Internet access

• Physical store kiosks

• Televisions with cable access

What does "completion of the transaction through interactive electronic means" imply?

• Browsing products without purchase options

• Moving beyond browsing to completing online purchases

• Viewing online products only

• Using the Internet solely for information

Why is the rise of electronic marketing channels considered transformative for marketing channel structure?

• It replaces all traditional stores

• It adds convenience by making products and services more accessible online

• It discourages physical shopping

• It limits the variety of available products

What are the three key phenomena to examine in channel structure for electronic marketing channels?

• Online ads, customer reviews, delivery speed

• Disintermediation, product flow, ownership flow

• Disintermediation vs. reintermediation, information flow vs. product flow, virtual vs. physical channel structure

• Shipping time, cost, and quality

What is disintermediation in the context of electronic marketing channels?

• Removing intermediaries because producers can reach customers directly

• Adding more intermediaries to reach more customers

• Increasing store-based sales

• Reducing online shopping

What is reintermediation, and how does it differ from disintermediation?

• Removing intermediaries completely

• Adding or changing intermediaries in the distribution channel

• Slowing down the transaction process

• Making the product less accessible

Which of the following flows in the marketing channel can be transferred electronically?

• Only product flow

• Only negotiation flow

• Negotiation, ownership, information, and promotion flows

• All five flows, including product flow

Can a virtual channel structure replace physical structures like stores?

• Yes, for all customer segments

• No, virtual structures cannot replace physical ones

• Yes, for some customer segments but not others

• Only if physical stores are unavailable