MCQ Test on Chapter 4 SCM MBA

What is the main difference between franchised retail outlets and company-owned retail outlets?

• Franchised outlets are independently operated, while company-owned outlets are managed by the parent company.
• Franchised outlets offer a narrower product range compared to company-owned outlets.
• Franchised outlets are typically located in shopping malls, while company-owned outlets are stand-alone stores
• Franchised outlets have higher prices compared to company-owned outlets.

A manufacturer wants to distribute its products directly to end consumers and avoid involving retailers. What distribution strategy should the manufacturer adopt?

• Direct selling
• Agent wholesaling
• Cash-and-carry wholesaling
• Specialty wholesaling

.What is the main goal of market logistics in supply chain management?

• To maximize profit for the manufacturers
• To ensure the timely delivery of products to customers
• To minimize inventory costs for retailers
• To optimize the production process

A retailer that carries a limited range of products but with deep assortments within those product categories is known as:

• Department store
• Discount store
• Convenience store
• Speciality store

A retailer specializes in selling imported luxury goods from various manufacturers. Which type of wholesaler can provide a diverse range of imported products to the retailer?

• Specialty wholesaler
• Agent wholesaler
• Cash-and-carry wholesaler
• Rack jobber

Supply chain management involves the coordination and integration of various activities, including

• Human resource management
• Customer service management
• Marketing strategy development
• Raw material sourcing

Which type of retailing involves selling products directly to customers in their homes or at parties organized by independent sales representatives?

• Supermarket retailing
• Direct selling
• Discount retailing
• Convenience retailing

A retailer requires immediate access to products and wants to purchase directly from a wholesaler without the need for credit transactions. Which type of wholesaler is best suited for this scenario?

• Specialty wholesaler
• Agent wholesaler
• Cash-and-carry wholesaler
• Merchant wholesaler

What is the primary objective of supply chain management?

• To reduce production costs
• To increase competition among suppliers
• To improve customer satisfaction
• To eliminate intermediaries in the distribution process

The process of breaking down bulk quantities of products and selling them in smaller units to customers is known as:

• Retailing
• Wholesaling
• Manufacturing
• Distribution