What is the main critique of traditional elevator speeches that the author makes?
Book yourself solid

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Other
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University
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Hard
Rafa P
Used 1+ times
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16 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
They are too focused on the speaker's achievements.
They are always effective in securing clients.
They are too long and detailed.
They fail to engage listeners and build relationships.
2.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
What does the Autor of the book emphasize as essential for establishing credibility?
Professional email address and quality business cards
High social media following
Aggressive marketing tactics
Extensive product knowledge
3.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
According to the book, what is a foundational element of the sales cycle?
Focusing solely on product features
Using high-pressure sales techniques
Offering discounts to attract clients
Building trust and relationships
4.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
In the book, what is highlighted as a common pitfall in client communication?
Overwhelming clients with excessive information or failing to communicate altogether
Sending too few emails
Using automated messages exclusively
Providing too much value without asking for payment
5.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
What is a sales system and why is it important?
It is a business policy to be more efficient and increase profits
A sales system is a marketing strategy to increase sales
A sales system is an organized economic method to sell products or services
It is a series of steps that guides the customer towards a purchase, creating trust and solving their needs.
6.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
What is the role of trust in the sales process?
Trust helps reduce the customer's anxiety.
Trust makes it easier for the customer to feel secure and decide without pressure.
Trust is crucial because it allows the salesperson to manipulate the customer more easily.
Trust is crucial because it allows the salesperson to persuade the customer more easily.
7.
MULTIPLE CHOICE QUESTION
20 sec • 10 pts
What should a solid proposal contain to be effective?
It should show how your services benefit the client and solve their problems.
It should include detailed technical details that only an expert will understand.
It should focus exclusively on costs.
It should be short and concise, without additional explanations or justifications
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