Are you “Living our Brand”?

Do you know the approximate worth of the PwC brand? Have a guess:

• $6mln

• $20bn+

• $70mln

• $2bn

To get remembered, great brands repeatedly communicate the same core message. This part of the formula for making a brand great is called:

• Relevancy

• Consistency

• Distinctiveness

Which of these are ingredients of a great brand?

• ​Its logo

• Its visual identity and tone of voice

• Its purpose and values

• Its people, their behaviour and how they represent the brand

A strong PwC brand makes real commercial impact. Which of these are benefits of our brand?

• Puts us on the Request For Proposal list

• We don’t need to apply the brand anymore, as people know it already

• Facilitates entry to new markets and offerings

• Gives us a leg up in cooperation negotiations

• Attracts the best talent

Complete the statement. Our Brand Purpose is to:

• Provide an honest and independent audit and sound financial guidance to those we serve

• Build trust in society and solve important problems

• Empower companies to operate in a whole new way

• Create world-changing services that create new levels of system efficiencies

Which of these are our values at PwC?

• Acti with integrity

• Innovate

• Reimagine the possible

• Care

• Be agile

In our Tone of Voice, which of these are our “voice principles”?

• Share a balanced percpective

• Use sentences with many clauses to convey sophistication

• Edit for impact

• Write how you speak

Our logo is a foundational element of our visual identity, but do you know which are the correct versions?

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Can you tell which one is the correct typeface combination?

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Can you identify our brand colours? Which of these are in our colour palette?

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