Branding Quiz

What is branding?

• The process of creating a logo

• The process of giving a meaning to specific organization, company, products or services by creating and shaping a brand in consumers' minds

• The process of advertising a product

• The process of selling products online

What is one way to focus on a brand according to the document?

• Use complex images

• Avoid using logos

• Use loud or subtle designs

• Ignore brand norms

What should be avoided to prevent distraction from the main message in a display?

• Bright colors

• Clutter

• Simple images

• Large fonts

How can a store make a good deal or discount obvious?

• Hide the discount in small print

• Use a loudspeaker announcement

• Make it obvious in the display

• Only tell customers at checkout

Which event is celebrated in retail windows and is dedicated to honoring mothers?

• Father's Day

• Children's Day

• Mother's Day

• Grandparents' Day

What is one function of dressing up products and services with seasonal props?

• To make them less appealing

• To align with corporate color schemes

• To enhance their attractiveness

• To confuse customers

Which color is associated with M&S in the context of window displays?

• Light green

• Dark green

• Red

• Blue

Which color is linked to McDonald's in the context of window displays?

• Blue

• Yellow

• Red

• Green

What is a common strategy to attract customers to a store during a sale?

• Use minimal signage

• Offer exclusive discounts

• Limit store hours

• Increase product prices

Which holiday is often associated with red and green colors in retail displays?

• Valentine's Day

• Halloween

• Christmas

• Easter