Financial Math Ch. 5 Quiz

Companies use marketing to get your prefrontal cortex offline so you'll be vulnerable to impulse purchases.

• True

• False

What are the three questions your brain is always asking?

• 1) Do I belong?

  2) Am I safe?

  3) Do I need this product/ service?

• 1) Am I safe?

  2) Do I need this product/ service?

  3) Does this feel good?

• 1) Do I belong?

  2) Am I safe?

  3) Does this feel good?

What does it mean to develop power over purchase?

• You are powerless in the face of an impulse purchase.

• You have power to purchase whatever you want, and you do so.

• You can make decisions very quickly when it comes to purchasing items.

• You are able to slow down and think through your motives before buying something.

Americans spend over $2,100 a year on.....

• Entertainment

• Credit Card Fees

• Impulse Purchases

• Groceries and eating out

What is the digital marketing strategy that tracks users across the web?

• Retargeting

• YouTube Ads

• Content marketing

• Native ads

This image is an example of what type of marketing

• Personal Selling

• Brand Association

• Product Placement

• Sales/ Promotions