Primary Market Research Quiz

What type of data below is Quantitative data?

• I feel annoyed

• 2 out of 5 students had red pens

• students used red pens

• red pens are used by students

What type of data is Qualitative data?

• 1 out 3 students use red pens

• I think red pens are better

• red pens are used by students

• red is a colour

What type of market research is primary?

• Government reports

• Focus groups

• Research papers

• News articles

What is an advantage to using focus groups?

• Provides quality responses

• Random people engaged with

• Incorrect answers

What is primary research also known as?

• Desk Research

• Field Research

• Independent Research

• Group Research

Which type of data involves people's feelings and opinions?

• Quantitative

• Qualitative

Which of the following is NOT an example of primary research?

• Focus Groups

• Questinnaires

• Observations

• Newspapers

True or False: Primary research can be very expensive and time consuming.

• True

• False

True or False: market research does not help a business find market opportunities.

• True

• False

True or False: primary research is very generic and not specific.

• True

• False