Marketing Mix: The 4 P's

What is one of the roles of marketing?

• Decrease market share

• Increase market share

• Maintain market share

• Ignore market share

Market-driven marketing may target selling to particular market segments to ______.

• Increase production

• Reduce promotion costs

• Expand globally

• Increase prices

Which of the following is a part of the marketing plan?

• Competitor study

• Product design

• Financial audit

• Employee training

SWOT analysis evaluates: A) Internal strengths and weaknesses B) External opportunities and threats C) Both A and B D) None of the above.

• A) Internal strengths and weaknesses

• B) External opportunities and threats

• C) Both A and B

• D) None of the above

Secondary research involves finding information from which of the following sources?

• Personal interviews

• Government reports

• Laboratory experiments

• Direct observations

Fill in the blank: The step following test marketing in the product development process is ______.

• Final product

• R&D

• Prototype

• Market research

What is the step before selling in the product development process?

• Identify distribution network

• Market research

• Feedback

• Testing

What is the purpose of test marketing in the product development process?

• To finalize the product

• To gather consumer feedback

• To identify market niche

• To sell the product.

Fill in the blank: The stage after Growth in the Product Life Cycle is ______.

• A) Launch

• B) Maturity

• C) Decline

• D) Obsolescence

What is a characteristic of the Growth stage?

• Sales peak

• Gaining profit

• Decline in sales

• Ready product.