2.04 - Ethics - QUIZ

2.04 - Ethics - QUIZ

9th - 12th Grade

20 Qs

quiz-placeholder

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2.04 - Ethics - QUIZ

2.04 - Ethics - QUIZ

Assessment

Quiz

Other

9th - 12th Grade

Hard

Created by

Lori Miller

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20 questions

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1.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which of the following individuals is a product manager:

Joseph is an accountant who helps determine marketing budgets.
Alyssa is in charge of her company’s line of waterproof rain boots.
Marty is an advertising executive who helps design product ad campaigns.
Patricia is a public relations expert who helps craft marketing strategies.

2.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

When products and services are managed ethically, customers:

are at risk of harm and dissatisfied with their purchases.
remain completely unaware of the company and its products.
are generally free from harm and satisfied with their purchases.
become more likely to file lawsuits against the company.

3.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Helping to sell products, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companies:

create advertising campaigns.
engage in public relations efforts.
hold focus groups with consumers.
package and label their products.

4.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product:

advertising
marketing.
packaging.
labeling.

5.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s

package.
price tag.
label.
photo.

6.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of:

unverified claims.
marketing gimmicks.
advertising methods.
descriptive words.

7.

MULTIPLE CHOICE QUESTION

1 min • 5 pts

Which of the following is an example of an issue related to environmental impact in product management:

Airing product ads in foreign countries
Purchasing shipping materials from overseas
Using biodegradable packaging materials
Selling products in all-organic grocery stores

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