Marketing - Review

How many steps are there in Marketing Management Process?

• 5

• 6

• 7

• 8

How can we analyse marketing opportunities?

• SMART analysis

• SWOT analysis

• PESTLE analysis

• Data analysis

How many elements of Marketing Mix Strategy?

• 6

• 7

• 8

• 9

Definition of Market Segmentation

• Market segmentation requires dividing a market into bigger segments with distinct needs, characteristics, or behaviors

• Market segmentation requires dividing a market into smaller segments with distinct needs, characteristics, or behaviors

What unit does not include in geographic segmentation?

• nations

• behaviour

• regions

• states

What is International market segmentation?

• International market segmentation involves forming segments of consumers who have similar needs and buying behaviors even though they are located in different countries.

• International market segmentation involves forming segments of consumers who have similar needs and buying behaviors.

To evaluate market segments, a firm must look at: (multiple correct answers)

• Segment size and growth

• Segment-structured attractiveness

• Company objectives and resources

• Customers

Which one is not market-coverage strategy?

• Customer centric

• Undifferentiated marketing

• Differentiated marketing

• Concentrated marketing

How many steps in choosing and implementing a positioning strategy?

• 3

• 4

• 5

• 6

Is Starbucks or Dunkin Donuts successful in market positioning strategy?

• Starbucks

• Dunkin Donuts

• None of them

• Both of them