BDK 224 Q1

Customer Relationship Management (CRM) is a strategy primarily used for managing financial operations within a company.

• TRUE

• FALSE

CRM systems help businesses automate repetitive tasks such as follow-ups and data entry.

• TRUE

• FALSE

Customer consultation and education are key features of customer-centric cultures.

• TRUE

• FALSE

Mass marketing focuses on sending personalized messages to individual customers.

• TRUE

• FALSE

One of the main objectives of CRM is to increase customer profitability through strategies like up-selling and cross-selling.

• TRUE

• FALSE

Market orientation focuses on developing products and services without considering customer feedback.

• TRUE

• FALSE

One of the steps in strategy development is monitoring progress and making adjustments based on feedback.

• TRUE

• FALSE

Personal selling involves indirect communication between a sales representative and a potential buyer.

• TRUE

• FALSE

Personal selling is most effective for simple products that do not require detailed explanation or support.

• TRUE

• FALSE

In the relationship era of selling, salespeople are responsible for maintaining long-term relationships with customers.

• TRUE

• FALSE