Strategy in Tourism and Hospitality

Strategy in Tourism and Hospitality

University

15 Qs

quiz-placeholder

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Strategy in Tourism and Hospitality

Strategy in Tourism and Hospitality

Assessment

Quiz

Hospitality and Catering

University

Medium

Created by

MICHAEL PAGARA

Used 2+ times

FREE Resource

15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A hotel is losing customers due to high operational costs. The management decides to cut down on unnecessary expenses and focus on basic services. What strategy is the hotel using?

Differentiation

Cost Leadership

Focus Strategy

Niche Marketing

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A luxury hotel decides to offer personalized services like in-room check-in and private dining options to distinguish itself from competitors. What strategy is being used?

Differentiation

Cost Leadership

Focus Strategy

Competitive Pricing

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A restaurant in a tourist destination finds that tourists prefer fast service. It introduces a drive-through service to cater to this need. Which strategy does this exemplify?

Differentiation

Cost Leadership

Focus Strategy

Differentiation Focus

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A travel agency offers tailored travel packages for elderly travelers, focusing on accessibility and comfort. Which strategy is the agency using?

Differentiation

Cost Leadership

Focus Strategy

Differentiation Focus

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

A small bed-and-breakfast targets hikers and adventurers looking for budget accommodation near a famous trail. What type of focus strategy is this?

Differentiation Focus

Cost Focus

Cost Leadership

Differentiation

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

An airline notices that passengers prefer online check-in and automated boarding. It invests in digital platforms to improve operational efficiency. What type of change is this adapting to?

Economic

Technological

Demographic

Competitive

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

After an external market analysis, a resort realizes that its competitors offer better online booking experiences. What should the resort focus on to improve its market position?

Labor supply

Internal resources

Customer satisfaction

Technological innovation

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