Keyword Research and SEO Strategies

What percentage of shoppers research products online before making a purchase?

• 90%

• 60%

• 81%

• 50%

Which of the following is NOT a place where keywords can be found on a website?

• Body text

• Titles

• User comments

• Metadata

What is the first step in researching keywords for your business?

• Making a list of relevant topics

• Using a keyword tool

• Checking search volume

• Analyzing competitors

What is a useful tool for discovering what people are searching for online?

• Google Autocomplete

• Google Trends

• Google Drive

• Google Maps

What is the ideal characteristic of a keyword for ranking purposes?

• Low search volume and low competition

• High search volume and high competition

• Low search volume and high competition

• High search volume and low competition

What type of keywords are easier to rank for?

• No-tail keywords

• Long-tail keywords

• Short-tail keywords

• Medium-tail keywords

What should you check for on the search results page for each keyword?

• Number of videos

• Number of ads

• Google special features

• Number of images

Why is it important to ensure that competitor keywords apply to your brand?

• To avoid misleading users

• To reduce advertising costs

• To increase website traffic

• To improve site design

What can hurt your site's credibility in the eyes of Google?

• High search volume

• Low competition

• Irrelevant keywords

• High keyword density

Where can you find a free lesson on the process of finding keywords?

• HubSpot Academy

• Google Academy

• YouTube

• Coursera