ENTR 302 Chapter 8 Quiz 1

An entrepreneur is conducting a test to determine if their assumption about how a product works is true or false. What is this an example of?

• unconscious bias

• confirmation bias

• an experiment

• a hypothesis

What is a hypothesis?

• the process of conducting a research study

• the method used to prove or disprove the validity of an idea

• an assumption tested through research and experimentation

• a widespread belief

An entrepreneur watches someone use a new app they have developed in order to understand what works and what doesn’t. What is the entrepreneur conducting?

• an interview

• a usability test

• wireframing

• storyboarding

A prototype is best described as a(n) ______.

• “what if” idealized version often described in brainstorming

• type of customer who represents the “ideal” for a venture

• initial draft of a business plan

• early version of a product or service designed for use in experimentation

• stakeholder who offers something unique to a venture

What type of experiment is an entrepreneur using if three different options are offered on the website with “click here for more information”?

• advertising

• button to nowhere

• landing page

• task completion

When a customer is looking for more information about a product online and an “under construction” message pops up, the company might be using what type of experiment?

• advertising

• button to nowhere

• storyboard

• paper testing