R094 Visual Identity and Digital Graphics

The purpose of a visual identity is to _ _ _ _ _ _ who a brand is.

Which three are components of a Visual Identity?

• graphics

• logo

• slogan

• name

The purpose of a Mood board is to a way of generating _ _ _ _ _ by providing a more visual feel for the product/theme.

Images and Typography are components of a Mood board but what is the third?

• graphics

• alignment

• colour schemes

• white space

The colour green could mean ......

• happiness

• envy

• calm

• anger

The colour yellow could mean ......

• nature

• danger

• royalty

• warning

Which of these is an example of a colour system?

• DKNY

• CKMN

• CMYK

• DYNK

Which of these is an example of a colour system?

• Pantone

• Panatone

• Peripheral

• Platinum

Is this an example of a geometric or organic shape?

• geometric

• organic

Is this an example of a geometric or organic shape?

• geometric

• organic