Formatif Quiz: Advertisement Grade 12

Which of the following is NOT a social function of advertisement?

• Manipulating consumer behavior

• Persuading the audience

• Encouraging purchases

• Providing entertainment

What is a slogan in advertising?

• A memorable motto used for identification

• A detailed description of the product

• A long narrative about the brand

• A statistical analysis of sales

Which element is crucial for grabbing a reader's attention in an advertisement?

• Body copy

• Signature

• Image

• Headline

What does the term 'evocative' refer to in advertising?

• Being overly persuasive

• Using complex language

• Creating strong images or feelings

• Providing detailed information

What is the purpose of body copy in an advertisement?

• To summarize the advertisement

• To display the logo

• To give further detail about a product

• To provide a catchy slogan

Which of the following phrases is most likely an example of powerful words in an advertisement?

• "Hurry, limited offer!"

• "Our new smartphone offers great features"

• "Experience more than 10 years"

• "Visit our website"

Which of the following is an example of persuasive language in advertising?

• This product is available

• Look 10 years younger

• Made with 100% natural ingredients

• This is a great product

What is the purpose of using short language in advertisements?

• To make the text sound more formal

• To confuse the audience

• To create a long and complex message

• To make it easier to understand and memorable

What is the significance of the logo in an advertisement?

• It is used to write long descriptions

• It helps in brand recognition

• It provides detailed product information

• It is the main selling point

What is a key characteristic of effective advertisements?

• They avoid using visuals

• They are easily understood by consumers

• They focus solely on price

• They are lengthy and complex