What does strategic targeting involve?

Quiz on Targeting Strategies

Quiz
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Others
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Professional Development
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Medium
Madina Mirzakbarova
Used 12+ times
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22 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Determining short-term sales goals
Deciding which customer segments a company should pursue
Evaluating product features
Measuring customer satisfaction
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of these is a key factor in tactical targeting?
Selecting long-term goals
Defining customer profiles
Securing scarce resources
Collaborating with stakeholders
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What kind of strategic value do influencers offer to companies?
Social value
Monetary value
Scale value
Information value
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the goal of tactical targeting in marketing?
Developing new products
Operationalizing how to engage customer segments
Expanding a company's geographic reach
Enhancing product features
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a segmentation criterion in customer profiling?
Income level
Marital status
Geographic location
Employment sector
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Tactical targeting includes tailoring marketing messages by:
Using insights from competitor data
Considering personal interests and buying behaviors
Offering the lowest price possible
Reducing production costs
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of scale value?
Collecting data to improve product offerings
Expanding operations to serve a larger customer base
Engaging with social media influencers
Creating loyalty programs for repeat customers
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