Market Segmentation

Market Segmentation

University

14 Qs

quiz-placeholder

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Market Segmentation

Market Segmentation

Assessment

Quiz

English

University

Medium

Created by

Finito Contreras

Used 2+ times

FREE Resource

14 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of niche marketing axes?

Broad market appeal

Mass advertising strategies

Specific market segments

General consumer behavior

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a demographic axis?

Income

Lifestyle

Age

Occupation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What psychographic axis focuses on consumers' hobbies?

Values

Interests

Personality

Lifestyle

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which behavioral axis targets consumers based on their frequency of use?

Purchase Occasion

Loyalty

Usage Rate

Benefits Sought

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What type of products would target high-income consumers seeking exclusivity?

Luxury goods

Pet products

Gaming accessories

Health supplements

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is an example of a psychographic axis?

Geographic Location

Income

Values

Age

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of behavioral axes in niche marketing?

Demographic characteristics

Consumer lifestyles

Geographic preferences

Consumer behaviors and usage

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