Market Segmentation

What is the primary focus of niche marketing axes?

• Broad market appeal

• Mass advertising strategies

• Specific market segments

• General consumer behavior

Which of the following is NOT a demographic axis?

• Income

• Lifestyle

• Age

• Occupation

What psychographic axis focuses on consumers' hobbies?

• Values

• Interests

• Personality

• Lifestyle

Which behavioral axis targets consumers based on their frequency of use?

• Purchase Occasion

• Loyalty

• Usage Rate

• Benefits Sought

What type of products would target high-income consumers seeking exclusivity?

• Luxury goods

• Pet products

• Gaming accessories

• Health supplements

Which of the following is an example of a psychographic axis?

• Geographic Location

• Income

• Values

• Age

What is the focus of behavioral axes in niche marketing?

• Demographic characteristics

• Consumer lifestyles

• Geographic preferences

• Consumer behaviors and usage

Which niche marketing axis would target consumers based on their educational levels?

• Geographic Axes

• Behavioral Axes

• Psychographic Axes

• Demographic Axes

What type of consumers does sustainable fashion target?

• Tech enthusiasts

• High-income individuals

• Luxury seekers

• Environmentally conscious consumers

Which of the following is a behavioral axis related to customer loyalty?

• Usage Rate

• Personality

• Benefits Sought

• Loyalty