Market Segmentation

Quiz
•
English
•
University
•
Medium
Finito Contreras
Used 2+ times
FREE Resource
14 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of niche marketing axes?
Broad market appeal
Mass advertising strategies
Specific market segments
General consumer behavior
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a demographic axis?
Income
Lifestyle
Age
Occupation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What psychographic axis focuses on consumers' hobbies?
Values
Interests
Personality
Lifestyle
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which behavioral axis targets consumers based on their frequency of use?
Purchase Occasion
Loyalty
Usage Rate
Benefits Sought
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What type of products would target high-income consumers seeking exclusivity?
Luxury goods
Pet products
Gaming accessories
Health supplements
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of a psychographic axis?
Geographic Location
Income
Values
Age
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the focus of behavioral axes in niche marketing?
Demographic characteristics
Consumer lifestyles
Geographic preferences
Consumer behaviors and usage
Create a free account and access millions of resources
Similar Resources on Wayground
15 questions
Compare Data Graphs

Quiz
•
11th Grade - University
10 questions
Understanding Consumer Rights in Malaysia

Quiz
•
University
15 questions
Labels and Illusions

Quiz
•
9th Grade - University
12 questions
Graphing Vocabulary

Quiz
•
University
10 questions
Quadratic Dimensions: Area, Vertex, and Symmetry Challenge

Quiz
•
9th Grade - University
18 questions
Aztec Quiz

Quiz
•
5th Grade - University
16 questions
REG week 3 ety practice

Quiz
•
9th Grade - University
14 questions
The Consumer Credit

Quiz
•
University
Popular Resources on Wayground
10 questions
Video Games

Quiz
•
6th - 12th Grade
20 questions
Brand Labels

Quiz
•
5th - 12th Grade
15 questions
Core 4 of Customer Service - Student Edition

Quiz
•
6th - 8th Grade
15 questions
What is Bullying?- Bullying Lesson Series 6-12

Lesson
•
11th Grade
25 questions
Multiplication Facts

Quiz
•
5th Grade
15 questions
Subtracting Integers

Quiz
•
7th Grade
22 questions
Adding Integers

Quiz
•
6th Grade
10 questions
Exploring Digital Citizenship Essentials

Interactive video
•
6th - 10th Grade