PDM Advertising Unit Test

What is the primary goal of advertising?

• To entertain the audience

• To reduce product prices

• To create confusion among consumers

• To inform, persuade, or remind a target audience

What type of advertising is used to create a positive image for an entire company?

• Transit advertising

• Promotional advertising

• Institutional advertising

• Direct mail advertising

Which advertising medium is considered the most inexpensive way to reach a mass audience?

• Newspapers

• Radio

• Outdoor advertising

• Television

What does psychographic segmentation divide markets based on?

• Statistical information

• Geographic location

• Personal values, lifestyle, and hobbies

• Age and gender

What is the term for the percentage of customers within a specific target market who are exposed to an advertising message?

• Frequency

• Reach

• Impressions

• Engagement

What is the advantage of television advertising?

• It is the cheapest form of advertising

• It can reach large numbers of people quickly

• It is the most targeted form of advertising

• It requires no production costs

What is specialty advertising?

• Advertising on social media platforms

• Using imprinted logos on useful or decorative products

• Advertising in trade magazines

• Advertising through email campaigns

What are trade shows used for?

• To provide training to employees

• To sell products directly to consumers

• To showcase a particular industry’s line of products

• To conduct market research

What does advertising effectiveness track?

• Number of competitors in the market

• Number of products sold

• Number of impressions and return on investment

• Number of advertisements created

What is product placement?

• Placing ads on billboards

• Placing ads on social media

• Placing a brand name product in a movie or TV show

• Placing ads in newspapers