TIKTOK ADS

For users, Tik Tok is the biggest source for

• Discovering something new

• Learning something new

• Inspiration

• Creation

True or false: Tik Tok is dominated by Millenials

• True

• False

Tik Tok's user distribution in regards to gender is very much balanced. However, there are more ___ users.

• Male

• Female

True or false: 67% of Tik Tok user claim to be inspired to make a purchase.

• True

• False

True or false: Tik Tok is the second social media app with the highest engagement rate after Instagram.

• True

• False

True or false: Tik Tok's main difference to Instagram is that it offers many ad placements.

• True

• False

True or false: Tik Tok ads can help reach international audience because you can publish campaigns to any country from any country.

• True

• False

True or false: All of these are type of TikTok ad formats:

In-feed ads, Top view ads, Brand takeover ads, Branded hashtag ads, and branded effect ads.

• True

• False

TikTok In-Feed ads appear

• In your For You Page

• As soon as you open the app

• 3 seconds after opening the app

Tik Tok Brand takeovers appear

• For You Page

• As soon as you open the page

• 3 seconds after opening the app