Business Product Design and Lifecycle Quiz

Explain one benefit to a business from improving the aesthetic element of a product's design mix.

• Increases production costs

• Enhances product functionality

• Attracts more customers

• Reduces product lifespan

Explain one benefit to a business of withdrawing a product when it enters the decline phase of its product life cycle.

• Increases inventory costs

• Frees up resources for new products

• Decreases brand value

• Reduces market share

Explain one drawback to a business from differentiating its product.

• Increased production costs

• Improved brand loyalty

• Higher market share

• Enhanced customer satisfaction

Explain one method a business could use to differentiate its product.

• Lowering prices

• Improving product quality

• Reducing advertising

• Decreasing customer service

Explain one method that a business could use to extend the life cycle of one of its products.

• Reducing the price of the product

• Increasing production costs

• Limiting distribution channels

• Decreasing advertising efforts

What is one of the main reasons for ASOS's growth according to Chief Executive Nick Beighton?

• The ASOS Experience

• Low pricing strategy

• Celebrity endorsements

• Traditional advertising

What technology has ASOS increased the use of to improve its logistics?

• Drone delivery

• Warehouse automation

• Blockchain

• Virtual reality

What is the purpose of ASOS's hashtag campaign #AsSeenOnMe?

• To promote in-store shopping

• To encourage customers to share their outfits on social media

• To offer discounts on future purchases

• To launch a new clothing line

Which one of the following is an element of the design mix?

• Cost

• Price

• Product

• Quality

Which two of the following are elements of the design mix?

• Cost

• Function

• Materials

• Price

• Quality