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ME Unit 6 Test Review

Authored by Lynley Payne

Other

9th - 12th Grade

Used 2+ times

ME Unit 6 Test Review
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7 questions

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1.

MATCH QUESTION

1 min • 1 pt

Match each type of market segmentation to its correct definition.

Demographic

The reasons why a customer buys a product; the benefits they get from a product; brand loyalty

Geographic

Shared personality traits, beliefs, attitudes, interests, and lifestyles. Examples would include "enjoys painting" and "loves being outside"

Behavioral

Factual and measurable statistics that describe a population, such as age and income

Psychographic

Refers to where the target customer lives

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The set of actions performed by a company meant to satisfy the needs of its customers is known as the _____.

Marketing Mix

Target Market

Market Research

Market

3.

MATCH QUESTION

1 min • 1 pt

Match the following marketing mix elements to their correct description.

Price

Refers to whatever you’re offering for sale

Product

Also known as distribution, is where your product or service is actually sold

Place

How you communicate to customers about products or services, why they need those products or services, and why they should pay for those products or services

Promotion

Not only the purchase cost of your product, but it also refers to how you charge your customers

4.

MATCH QUESTION

1 min • 1 pt

Match the following marketing mix element to their correct description.

Packaging

The material that contains, identifies, describes, protects, displays, and promotes a product

Positioning

This refers to all people, both inside and outside the company, who are responsible for all parts of marketing

People

How your customer perceives your products and services compared to your competition

5.

MATCH QUESTION

1 min • 1 pt

Match each type of promotion to its correct definition.

Sales Promotion

Paid, nonpersonal communication designed to create awareness of a company and/or its products and services

Advertising

Activities help an organization to influence their target market and campaigns try to influence general opinion and create a favorable public image for a person, organization, or a company - not necessarily promote products

Personal Selling

When a business offers customers an incentive to make a purchase

Public Relations

Involves one-on-one communication with customers led by a salesperson who tries to convince the customer to buy their offering

6.

MATCH QUESTION

1 min • 1 pt

Match the following vocabulary words to their correct definition.

Market

The task of determining the possibility of selling offerings by connecting directly with potential customers

Market Research

A group of people who have a need or want as well as the ability to pay and the willingness to buy

Target Market

A specific group within the market who have something in common; the group of people most likely to buy what is being sold

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promotion used to improve your company’s overall image - not just a specific offering you might have at a given time - is which type of promotion?

Institutional Promotion

Advertising

Personal Selling

Sales Promotion

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