Test Prep 3

What is a technologically advanced method that allows businesses to produce products that are specialized for very few customers?

• intermittent conversion

• automatic production

• computerized robots

• mass customization

In the past several years, Jenny noticed that many younger people have moved from her town to larger cities and that a large segment of the town's citizens are reaching retirement age. Jenny realized that there is a growing need for a variety of home health-care services for the town's senior citizens. What factor presented Jenny with this product opportunity?

• personal attitudes

• demographic changes

• geographic limitations

• economic resources

Which of the following employees is a good source for obtaining new product ideas because s/he is in contact with customers on an ongoing basis:

• graphic designer

• tax auditor

• sales representative

• office manager

The new car owner returned to the dealer after three months because the car radio stopped working. The dealer replaced the radio free of charge because it was covered under a

• promise

• limited warranty

• full warranty

• guarantee

Television advertisements, interactions with salespeople, and bills or invoices are all examples of

• emotional motives

• corporate responsibility

• market share

• touch points