Analyzing the Marketing Environment

Tukul Inc. is a manufacturer of metal bolts that are used by Pemaku Inc. to manufacture heavy machineries. In this instance, Tukul acts as a ________.

• financial intermediary

• supplier

• customer

• public

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ________.

• licensor

• top management

• marketing intermediary

• research and development

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ________.

• physical distribution firms

• resellers

• financial intermediaries

• marketing services agencies

The marketing team of 7 Star Inc., a company manufacturing smartphones, is currently studying the size, density, location, age, and occupation of its target market. Which of the following environments is being studied in this scenario?

• cultural environment

• economic environment

• political environment

• demographic environment

Which of the following is a component of a firm's microenvironment?

• customer demographics

• population shifts

• marketing intermediaries

• economic recessions

Which of the following best describes the impact of the cultural environment on marketing?

• It has no significant impact on consumer behavior and purchasing decisions.

• It affects only the language used in marketing campaigns.

• It influences consumer preferences, values, beliefs, and attitudes, shaping how products are marketed and consumed.

• It only matters in international markets, but not in domestic markets.

Companies can succeed against their competitors by all of the following EXCEPT ________.

• positioning their offerings strongly against competitors' offerings in the minds of consumers

• better meeting the needs of target customers

• providing greater customer value and satisfaction

• providing the same product as the competition

Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ________ market.

• consumer

• business

• government

• international