Week 1 HTM606

What is the first step in the research process?

• Data Collection

• Formulating the Research Problem

• Developing Hypotheses

• Conducting Data Analysis

Which of the following best describes a literature review?

• A summary of research findings

• A list of references used in the study

• A review of existing research to identify gaps and context for your study

• A step in data analysis

What is a hypothesis in research?

• A theory that explains all aspects of the research

• A prediction that can be tested through data collection and analysis

• A method of collecting data

• A conclusion based on results

Which of the following is an example of quantitative research?

• Conducting interviews with hotel managers

• Analyzing survey data using statistical methods

• Observing customer behavior in a restaurant

• Writing a review of related literature

In qualitative research, data is usually collected through which method?

• Surveys

• Experiments

• Statistical software

• Interviews or observations

What is the purpose of data analysis in the research process?

• To create hypotheses

• To interpret and draw conclusions from collected data

• To collect additional information

• To identify research problems

Which of the following is NOT a component of the research process?

• Data Collection

• Literature Review

• Research Design

• Marketing Strategy

What is the main difference between basic and applied research?

• Basic research focuses on practical problems, applied research focuses on theory

• Applied research solves specific practical problems, basic research expands knowledge

• Basic research collects data, applied research analyzes data

• Applied research is qualitative, basic research is quantitative