Advertising Quiz 2

Which advertising medium is described as high-targeting and visually impactful?

• Print Advertising

• Broadcast Advertising

• Social Media Advertising

• Digital Advertising

What is a key benefit of Broadcast Advertising?

• Engagement

• Flexibility

• Emotional connections

• Targeted demographics

Which advertising medium is noted for being flexible and targeted?

• Print Advertising

• Digital Advertising

• Social Media Advertising

• Broadcast Advertising

What is a primary focus for startups in advertising?

• Customer relationships

• Emotional connections

• Brand recognition and awareness

• Sales conversions

What does SMART stand for in advertising goals?

• Specific, Manageable, Achievable, Relevant, Timely

• Strategic, Measurable, Attainable, Relevant, Time-sensitive

• Simple, Manageable, Achievable, Realistic, Timely

• Specific, Measurable, Achievable, Relevant, Time-bound

What is essential for effective strategy development in advertising?

• Hiring a marketing team

• Choosing the right medium

• Setting advertising goals and objectives

• Setting a large budget

Which budgeting technique involves starting from a zero base?

• Percentage-of-sales budgeting

• Zero-based budgeting

• Fixed budgeting

• Incremental budgeting

What should businesses consider when choosing an advertising medium?

• Only the budget

• Target audience, budget, and objectives

• The popularity of the medium

• The length of the campaign

What is a common goal for mature companies in advertising?

• Sales and conversions

• Brand recognition

• Engagement

• Emotional connections

Which advertising medium is particularly effective for building customer relationships?

• Broadcast Advertising

• Social Media Advertising

• Digital Advertising

• Print Advertising