E-Commerce Review Quiz Chapter 2

What is the primary purpose of a value proposition in an e-commerce business model?

• To identify competitive advantages

• To define the management team

• To fulfill the needs of customers

• To outline the company's market strategy

Which of the following is NOT a major e-commerce revenue model?

• Market analysis model

• Subscription model

• Advertising model

• Transaction fee model

What does the competitive environment in an e-commerce model refer to?

• The management team

• The company's internal structure

• The revenue potential of the market

• The direct and indirect competitors

Which B2C business model processes online sales transactions?

• Transaction broker

• Content provider

• E-tailer

• Service provider

What is a portal in the context of B2C e-commerce?

• A type of online retailer

• An online community for networking

• A digital marketplace for direct inputs

• A powerful search tool with integrated content

Which of the following best describes an e-distributor?

• A company that creates digital markets for buyers and sellers

• A supplier that provides products directly to businesses

• An online version of a traditional retailer

• A community provider for information sharing

What impact has e-commerce had on industry structure?

• Eliminated the need for a management team

• Increased barriers to entry

• Changed the basis of competition among rivals

• Reduced the number of suppliers

Which model is characterized by offering services online?

• Content provider

• Service provider

• E-tailer

• Market creator

What is the focus of organizational development in an e-commerce business model?

• Developing a revenue model

• Defining market opportunities

• Recruiting and hiring strong employees

• Creating a competitive advantage

Which of the following is a characteristic of a community provider?

• Supplies products directly to businesses

• Provides an online community for networking

• Offers powerful search tools

• Processes online sales transactions