EXAM UNIT 1 2 AND 3 2º ESO

1. If you describe a chair focusing on the colours, structure, materials, design… we are using:

• 1. Analytical observation 

• 1. Functional observation

• Exhortative observation

Look at this picture.

This picture represents the principle of:

• 2. Law of similarity

• 1. Law of figure-ground perception 

• 1. Law of proximity 

Look at this image.

This picture represents the principle of:

• 1. Law of figure-ground perception 

• 1. Law of proximity 

• 1. Law of closure

Talking about perceptual illusions we can classify the optical illusions into:

• 1. Kinetic images, distorted figures and after images

• Kinetic images, impossible objects and ambivalent figures 

• After images

Look at this image. What is the level of iconicity?

• 1. Low level 

• 1. Medium level 

• High level

In symbolic signs:

• They use representations that are similar to reality. They are icons in which the signifier and the signified coincide by analogy.

• These signs synthesize information so that the recipient can easily understand and interpret the meaning. The message gives a sign a conceptual meaning.

  Realistic representation predominates, in which the elements express an idea, feeling or emotion.

• These signs have a cause-effect relationship with reality. Many of them are linked with a meaning by experience, such as a cloudy sky as a sign for stormy weather, or by common sense.

Which are the three stages to read an image?

• 1. Analysis, function, observation

• Description, analysis and interpretation 

• Description, observation, explore

Talking about the intentionality of visual images read this definition

“ They try to persuade the receiver to consume a product, a service or an idea.

In propaganda, the image highlights the positive qualities of something and hides the bad ones.”.

This definition belongs to:

• Exhortative images 

• 1. Informative images 

• Aesthetic images 

How can we classify this image?

• Impossible objects

• Ambivalent figures

• After images

• Kinetic images

Look at this image.

Is it a monosemy or polysemy image?

• Monosemy

• Polysemy