SWOT Analysis Quiz

What does SWOT stand for in a SWOT analysis?

• Strategy, Work, Objectives, Targets

• Sales, Workforce, Operations, Technology

• Success, Weakness, Opportunities, Tactics

• Strengths, Weaknesses, Opportunities, Threats

Categorize each SWOT analysis factor as internal or external.

Groups:

(a) Internal

,

(b) External

• Weakness

• Threat

• Strength

• Opportunity

What is the primary purpose of conducting a SWOT analysis?

Which of the following is an example of a threat in a SWOT analysis?

• Unique products

• Skilled, knowledgeable staff

• Good reputation in the local community

• New competitors

Which of the following is an example of a weakness in a SWOT analysis?

• Lack of skilled personnel
• Strong financial position
• High market share
• Innovative product line

After conducting a SWOT analysis, Aaron's company identified its strengths. What should they do next?

• Ignore them and focus on weaknesses

• Do more of what they are already good at

• Convert them into threats

• Use them to eliminate competitors

Mia is conducting a SWOT analysis for her startup. What is the recommended action after identifying opportunities?

• Ignore them as they are not important

• Create a plan to capitalize on them

• Use them to increase threats

• Convert them into weaknesses

Completing a SWOT analysis involves using objective and subjective thinking. ​ (a)   thinking means thinking fair, ​ (b)   emotions or prejudices. Subjective thinking means thinking with ​feelings , emotions, and ​ (c)   You might use ​ (d)   thinking to think like a customer and identify what they like about your business. This would be a ​ (e)   . You might think objectively about changes and trends happening around you. This could be a threat or even an opportunity.

• Objective
• without
• beliefs.
• Facts
• subjective
• strength
• Weakness