This principle says that people are likely to believe and follow the lead of credible, knowledgeable experts.

Persuasive PR Writing Quiz

Quiz
•
Professional Development
•
Professional Development
•
Medium
Binus Communication University
Used 1+ times
FREE Resource
10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Scarcity
Reciprocity
Authority
Consitency
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
This principle plays to a basic human instinct. Most of us want things or more of things that are not readily available or which we value
Scarcity
Reciprocity
Authority
Consistency
3.
FILL IN THE BLANK QUESTION
1 min • 1 pt
This principle was put in place before the explosion of social media use but has been proven even more powerful and valuable with social media interactions.
4.
FILL IN THE BLANK QUESTION
1 min • 1 pt
What are the key elements of persuasion according to Aristotle?
5.
FILL IN THE BLANK QUESTION
1 min • 1 pt
What are the rhetorical devices that appealing to the notions of intelligence and science as some medical or scientific appeals do?
6.
FILL IN THE BLANK QUESTION
1 min • 1 pt
The Approach that showing fanciful or clownish situations that make fun of situations but show a product, process or person that can solve the problem that was being parodied is...
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Anyone seeking to persuade an audience should craft his/her message with facts also called...
logos
pathos
ethos
moral
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